BOYNTON BEACH, FL — March 12, 2026 Fitnessmith, a national leader in commercial fitness facility solutions, announced it has been named the exclusive East Coast commercial partner for Centr x HYROX Official Product Lines, supporting the development of official HYROX training environments across the region.
Through the partnership, Fitnessmith will work with organizations from Maine to Florida to design and launch authentic HYROX Training Center environments built around the sport’s standardized competition format. As the exclusive East Coast partner, Fitnessmith will support clients seeking to integrate HYROX training into a wide range of fitness and wellness spaces.
HYROX has rapidly emerged as one of the fastest-growing competitive fitness events globally, combining endurance running with functional strength challenges in a standardized race format held in cities around the world. As participation continues to expand, organizations across the fitness and wellness industry are increasingly introducing dedicated training environments that allow athletes and participants to prepare for competition in spaces that replicate the race-day experience.
Fitnessmith will support the integration of HYROX Training Center environments across a diverse range of sectors, including traditional gyms, boutique studios, multi-family residential communities, hospitality properties, educational institutions, government facilities, and corporate fitness centers.
“HYROX is one of the most exciting developments in competitive fitness today, and we’re seeing tremendous demand from organizations looking to introduce that experience within their fitness and wellness spaces,” said Michael Scichilone, Chief Executive Officer of Fitnessmith. “Our partnership with Centr allows us to help clients across the East Coast design and launch authentic HYROX Training Center environments.”
“We’re incredibly excited to welcome Fitnessmith as our commercial partner across the East Coast, serving customers from Maine to Florida,” said Dan Toigo, Vice President of Global Sales at Centr. “Fitnessmith’s national capabilities and expertise in facility design, delivery, and service make them an ideal partner to help expand Centr and HYROX Training Centers across the region.”
Organizations interested in developing a HYROX Training Center environment can contact Fitnessmith to learn more about design services and solutions.
About Fitnessmith
Fitnessmith is a national leader in commercial fitness facility solutions, partnering with organizations across the United States to design, build, and support customized fitness and wellness environments. The company provides comprehensive services including facility planning and design, equipment procurement, installation, and preventative maintenance.
Through partnerships with more than 100 of the industry’s leading fitness manufacturers, Fitnessmith helps clients create high-performing wellness environments that elevate lifestyle, enhance performance, and drive engagement across a wide range of sectors including commercial fitness, multi-family residential, hospitality, education, government, and corporate workplaces. For more information, visit www.fitnessmith.com.
About Centr
Centr, founded by Chris Hemsworth, is where the strong get stronger with state-of-the-art fitness equipment and expert-led fitness programs. Centr makes high-quality fitness accessible at home and in gyms worldwide. Centr is the Official Competition Equipment provider for HYROX, with commercial-grade, performance-engineered equipment designed exclusively for the sport. The Centr App offers training for every goal to build real-world strength. Centr’s premium equipment is backed by 20+ years of best-in-class engineering and is paired with performance-focused training in the Centr App. Millions of members trust Centr for their fitness journey. For more information, visit www.centr.com.
Learn more about building your HYROX Training Center now and request your free design consultation today!
